Build your business in your image
If you want something doing properly, do it yourself! After all, who knows better than you what your business stands for and how to deliver that to your customers?
Well, this theory might work while the business is small enough for you to personally service each and every customer…..which means that, if you are as successful as you deserve, it won’t serve you for long!
What you need is people who can help build your business in your image.
So, how do you do that? How do you make sure the people you employ will support you in growing the business so it remains true to your vision and values? We have all heard horror stories of businesses whose employees have done the exact opposite, often with disastrous consequences!
Well, you can begin by following these six simple rules:
Well, this theory might work while the business is small enough for you to personally service each and every customer…..which means that, if you are as successful as you deserve, it won’t serve you for long!
What you need is people who can help build your business in your image.
So, how do you do that? How do you make sure the people you employ will support you in growing the business so it remains true to your vision and values? We have all heard horror stories of businesses whose employees have done the exact opposite, often with disastrous consequences!
Well, you can begin by following these six simple rules:
| 1. | Ensure you understand clearly why you have created the position and how it will help you to achieve your business aims. |
| 2. | Understand and document in detail what is required of the individual who will fill the position. This will help you to understand what skills and experience they need to have. |
| 3. | Think carefully about the type of individual that would be best suited to the role. Consider their attitude, personality, temperament, likes and dislikes. |
| 4. | Follow a rigorous recruitment process to ensure a close match with these criteria. |
| 5. | Provide appropriate structure, support and rewards to ensure the individual feels valued and equipped to deliver what is required of them. |
| 6. | Finally, never forget that the average cost of replacing an employee is 150% of their annual salary – not to mention indirect costs such as loss of productivity and impact on customer service. So, if you are considering cutting any corners in this process, I’d urge you to reconsider…and return immediately to rule number 1! |
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